About Us

We are a professional and a progressive team

We are a team of professionals who specialize in sport psychology, mental training, and performance enhancement.

We are offering sport mental coaching, psychology seminars, webinars, workshops, one to one and group mental coaching.

Our training sessions are online or face to face.

We are a United Kingdom-based football agency that offers football representation, contract negotiation, career advice, public relations, lifestyle, health management, and other services football related.

Our Team

Pr. Dr. Alberto Cei


   Alberto is a clinical sport psychologist, he took his degree at the University of Rome.

He has been consulting corporations, sport professional teams, and top-level athletes since 1982.

Alberto Cei made a program of individual coaching tool for managers of worldwide companies including automotive (Intier Group, Motrol Division), Telecommunication (Ericsson Lab Italy), and other Italian companies. He developed a specific approach to coach the job the managers to cope with the changes, maintaining effective management of their teams

In the last 20 years, he worked with many Olympic medallists of different sports (volleyball, shooting, sailing, canoeing, fencing) football and volleyball professional teams, and top-level referees. He has been a consultant for the Italian National Olympic Committee for 20 years promoting tools to assess the Olympic athletes. He attended the Olympic Games in Atlanta, Sydney, and Athens. At the international level, he is accredited as one of the well-known consultants for the mental training of peak performers.

He has authored several books, among these, Mental Training and Coaching alle Nuove Sfide, present specific programs to enhance the performances in pursuing excellence in sport and business.


Giani Boldeanu




  Giani is an ex-serviceman, he spent over seven years in the navy and reconnaissance forces. He is a football intermediary, life coach, qualified mental performance coach, and fitness trainer. He worked few years as a football agent and scout for International Sport Management Agency (ISMA und Partners) from Switzerland.

Now he is a football agent and mental performance coach at GB Sport Performance a UK-based business (www.gbsportperformance.com).

He has been interested in the mental coaching tools like- psychology, hypnosis, NLP, mental imagery, rehearsal since the age of 16.

A highly competent and enthusiastic professional with a proven ability to advise, motivate and help sports professionals to achieve their career goals.

  Giani has a good understanding of sports professionals' needs and able to develop practical and achievable mental training for them to reach their targets.

During his army career and as assistant of Dr. psychologist  Alberto Cei, he learned mental training skills and he is helping his clients to improve their sports performance and mental state.


Pr. Dr. Alun Jones



    Formerly an educator and researcher at the University of Manchester, Dr. Alun Jones is a UKCP registered psychotherapist with experience in varied areas of health care.

Alun is a member of the Council of Psychoanalysis and Jungian Analysis and Visiting Professor in psychotherapy at the Faculty of Health and Social Care, The University of Chester.

He is also a consultant adult psychotherapist in the independent sector with an interest and experience in applying psychological principles to all areas of health care and currently elite sports management.